Never Was Magazine — Everyday Fashions, 1909-1920s

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Everyday Fashions, 1909-1920s

Latest in our #FashionHistory series of catalogue book reviews: everyday fashions of the Jazz Age

Everyday Fashions, 1909-1920, as Pictured in Sears Catalogs

Next in our Fashion History series of catalogue book reviews is not one but two books, covering the Jazz Age.

First up: Sears of the late steam and early diesel eras, during which fashion evolved from late Edwardian and Art Nouveau era into flapper styles and Art Deco.

It’s pretty amazing to see how these styles evolved fairly rapidly and then stuck to that typical 1920s silhouette for…

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